The main challenge is that one of the bedrooms in this unit was facing a Muslim cemetery and it was really close to it.
When I met up with owner, she mentioned that a couple of agents were already marketing her property for months and yet no offers were received.
Honestly, the apartment isn’t totally bad. There are actually quite a number of good selling points. So what went wrong?
My first step was to check out the “competition” and have a look at how advertisements were being crafted.
Yup it was really painful to see that a property didn’t get the exposure it deserves and certainly not being given the proper respect.
So I went in and I changed things…
Not only have I gave the property a whole new look on the market, I made the description a little more interesting (and colorful).
It’s not my intention to criticize other realtors’ way of advertising/marketing, but I just feel that more can be done. Whatever I did were the basics and it’s just simple things that we can do as realtors to add value to our clients’ properties.
Taking photos of a million-dollar property with a mobile phone simply doesn’t do justice.
The property has eventually been sold with more than 30 prospects coming to view over a couple of weeks and 4 offers being received.
I am not saying that good presentation is main cause for the sale, but it certainly helped to bring in more prospects by creating a wonderful first impression. Just think about it – when was the last time you’ve been to a luxury retail or furniture store which was messy and dirty?